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A Neul Capital Holdings Company

Rose

AI for the rest of business.

We help small and medium businesses adopt AI. From your very first workshop to your own sovereign AI server.

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A small team talking through a problem togetherThe people who weren't invited

The problem we solve

AI for the people who weren't invited to the AI conversation.

Every owner of a roofing company, an accounting practice, a dental group already knows AI is happening. Nobody told them what it means for the quotes, the intake, the month-end close. The hype is loud. The practical guidance is nowhere.

"ChatGPT for business" never tells you which workflow to start with, what is safe to hand over, or how to know if it worked. So good businesses sit it out, waiting for someone to make it make sense.

Actual people. Actual playbooks. Actual results.

The Rose journey

Crawl, walk, run. You start where you are.

01Crawl

AI Literacy

For the owner who has never really used AI.

Workshops, a plain-English audit of your business, and a hands-on 30-day pilot built on Claude. Your team's first experience with AI is a good one.

Starts at$2,500
Explore →
02Walk

AI Implementation

For the team that has experimented but isn't scaling.

Real workflows built on Claude and your existing stack, training that sticks, and an ongoing retainer so the wins compound instead of fizzling out.

Starts at$15,000
Explore →
03Run

Sovereign AI

For the data-sensitive business ready to own its AI.

Your own AI server. Fine-tuned models trained on your knowledge. A simple promise: your data never leaves your building.

Starts at$60,000
Explore →

Most clients begin with a single workshop. There is no obligation to climb the whole ladder.

A business owner on a video consult at her laptop

Where to begin

It begins with a conversation.

Thirty minutes. No pitch deck. We talk about the work you already do, and where AI might actually help.

Book a free consult →

The Sovereign AI promise

Your AI never leaves the building. Your data never trains anyone else's model. And the monthly bill goes to zero.

Tell me about Sovereign Rose →

Data sovereignty

Legal, medical, financial and defense-adjacent businesses can finally use AI without the compliance gymnastics.

Cost predictability

Break-even against cloud LLMs at around 70% utilization, usually inside twelve months.

Ownership

A depreciable asset on your balance sheet, not an OpEx line that grows forever.

The Rose Pod, an on-premise AI server
The Rose Pod, your AI on hardware you own.

Why Rose

The way we work is the whole point.

01

We start where you are.

Most AI consultants want to sell you the moon. We will sell you a workshop first, and see if we are even a fit before anyone signs anything bigger.

02

We build on Claude.

We are an Anthropic implementation partner, building on the best frontier models. When you are ready, we move you onto your own sovereign hardware.

03

We measure outcomes.

Every engagement has a number attached. Forty hours a month back. Twenty percent faster quotes. If we cannot measure it, we do not sell it.

04

We are local-ish.

Hands-on and in person when it matters. No offshore project managers, no nine-to-five-EST-only support, no account manager you never meet.

Book a consult

Let's just talk.

No forms to fill before someone deigns to call you back. Pick a time, tell us a little about your business, and you will be on a call with a real person who has run one.

  • ✓ Thirty minutes, by video or phone. Whatever suits you.
  • ✓ No pitch deck and no slides. A conversation about your workflows.
  • ✓ You leave with a clear next step, whether or not it is with us.
Book the call →Free. No obligation. We will tell you if we are not a fit.
L Larry CaldwellPresident. You will likely talk to him.
● A free 30-minute consult
● By video or phone, your choice
● About your workflows, not our product
● A clear next step by the end
Pick a time →

Who we work with

Real businesses, with real workflows.

About

Built by people who have run businesses.

Rose is a Neul Capital Holdings company. Neul is our parent, an operating holding company that builds and acquires businesses in the trades, professional services and light manufacturing.

Adam McGregor

Adam McGregor

Founder & CEO

Larry Caldwell

Larry Caldwell

President

Kass Mounce

Kass Mounce

Chief AI Architect

Questions, answered

The things people ask first.

What does an engagement actually look like?
It starts with a free 30-minute conversation about your workflows, no pitch deck. If it makes sense, we run a paid workshop and a short audit. From there we either build a pilot, or we tell you honestly that you are not ready yet and what to do about it. You always know the next step and the number attached to it.
Why Claude specifically?
We are an Anthropic implementation partner. Claude is the model we trust most for real business work. It follows instructions carefully, handles long documents well, and is built with safety in mind, which matters when it is touching your clients' data. When you outgrow the cloud, we move you to your own sovereign hardware.
What is "sovereign AI" and do I need it?
Sovereign AI means the model runs on hardware you own, in your building. Your data never leaves and never trains anyone else's model. Most businesses do not need it on day one. But if you are in law, medicine, finance or defense-adjacent work, or you are spending heavily on cloud LLMs, it is worth a conversation. See the Sovereign promise →
How is this different from hiring a fractional CTO or AI consultant?
A fractional CTO advises. A typical AI consultant sells you a strategy slide. We build the thing, train your team to run it, and stay on the hook for the outcome. And we will tell you when the answer is "don't", because we would rather keep you as a client than sell you a project you did not need.
What does it cost?
Workshops start at $2,500. Implementation engagements start at $15,000. A sovereign AI deployment starts at $60,000. No pricing hidden behind "contact us".See what each stage includes →
I just want to talk. What now?
That is exactly how everyone starts. Book a free 30-minute consult. We will talk about your business and your workflows. No slides, no pressure, no obligation to do anything afterward.Book the call →
A wall of roses

Start where you are.

A free 30-minute consult. No pitch deck, no pressure. Just a conversation about your workflows and where AI might actually help. If we are not a fit, we will tell you.

Book the call →